SRG Holding · Dubai · United Arab Emirates
UPSIDE Living
Availability and pricing checked 8 Oct 2026 — this catalogue refreshes daily. Prices, sizes and counts describe the homes currently released for sale, not the development as a whole.
The essentials
- Available now from
- AED 1,500,888
- Available up to
- AED 1,833,888
- Layouts on offer
- Studio – 1 bed
- Available sizes
- 471 – 652 sqft (43.8 – 60.6 sqm)
- Service charge
- 26 AED/sqftCharged once a year — about AED 12,246 on the smallest published layout, 471 sqft
- Status
- completed
- Build progress
- 100% complete
- Furnishing
- yes
- Move in
- At transfer — the building is complete
- Buildings releasing now
- 1
- Escrow account
- Not required — completed home, paid on transfer
UPSIDE Living was built as apartments, in studio – 1 bed layouts.
Payment plan
30 / 35 / 35AED 450,266 is the booking amount — the reservation deposit, or down payment, that holds the lowest-priced home.
Live availability
5 homes are still unsold — see the price list.
Get the developer’s own price list — unit number, floor, exact size, price and price per square foot for every one.
Arrives in about a minute. No phone call unless you ask for one.
Live availability
| Unit | Floor | Beds | Size | Price | Per sqft |
|---|
Availability moves daily. An advisor will confirm and can place a hold on your behalf.
What does your budget buy here?
Set a figure and we will match it against what is still available in this project.
Off-plan mortgages are arranged at handover, against the completed home.
The service charge starts at handover, not at purchase, and the first year is usually pro-rated from the day you collect the keys. In Dubai the budget behind it is filed with the Mollak system each year, so the rate is reviewed once the building is occupied and can move from the launch figure.
You will get the unit number, floor, size and exact price for each — not the whole building.
About this project
SRG Holding
Project general facts
UPSIDE Living is a contemporary lifestyle-driven residential community, one of Dubai’s most dynamic urban districts. Conceived as more than just a building, the project represents a new way of living focused on connection, flexibility, and purpose. Its modern architectural expression, premium materials, and carefully selected finishes are complemented by panoramic views of Burj Khalifa and the Dubai Water Canal, creating an inspiring environment for modern city life.
The residences at UPSIDE Living are fully furnished and thoughtfully designed to support fast-paced, modern lifestyles. Interiors combine functional layouts, comfortable furniture, bespoke joinery, and high-quality materials to create spaces that are both practical and refined. Smart home features, keyless access, and fully equipped kitchens with SMEG appliances ensure effortless everyday living, allowing residents to focus on productivity, creativity, and personal growth.
Life at UPSIDE Living revolves around a rich ecosystem of shared spaces and amenities that encourage interaction, wellness, and balance. Residents enjoy coworking spaces, private meeting rooms, landscaped gardens, outdoor patios, a swimming pool with sun deck, a fully equipped gym, sports courts, jogging tracks, and curated social events. Complemented by food and beverage outlets, community lounges, and a welcoming lobby with concierge-style services, UPSIDE Living delivers a seamless, community-oriented lifestyle in the heart of Dubai.
Location description and benefits
Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.
Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.
As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.
Layouts
7
Studio
473 sqft
43.9 sqm
AED 1,702,888
474 – 475 sqft
44 – 44.2 sqm
AED 1,473,888 – AED 1,499,888
470 sqft
43.7 sqm
AED 1,805,888
568 sqft
52.8 sqm
AED 1,704,888
473 sqft
43.9 sqm
AED 1,500,888
471 sqft
43.8 sqm
AED 1,593,888
1 bed
652 sqft
60.5 sqm
AED 1,833,888
Amenities
9
State-of-the-art Gymnasium
Coworking Spaces
Private Meeting Rooms
Outdoor Patios
Landscaped Gardens
Pool & Sun Deck
Sports Courts
Running Track
Games Room
Gallery
10
Good to know
Straight answers from the developer's published terms, checked 8 Oct 2026.
What is the payment plan for UPSIDE Living?
+
12 Months Post Handover Paymen Plan: 30% on booking, 35% during construction and 35% on handover.
How much is the booking amount for UPSIDE Living?
+
30% of the purchase price falls due on booking — from AED 450,266 on the lowest-priced home. A bank or a broker may call the same figure the reservation deposit or the down payment; it is one and the same first instalment, and it is paid to the developer rather than to us.
What do homes in UPSIDE Living cost?
+
Homes currently available start from AED 1,500,888 and range up to AED 1,833,888 for Studio – 1 bed homes. These are the prices of the homes released for sale through our live feed today, not the launch prices — earlier and cheaper releases may have sold out.
How much does each bedroom size cost at UPSIDE Living?
+
Published starting prices by layout are Studio from AED 1,473,888; 1 bed from AED 1,833,888. Those are the entry price for each size — floor, view and the exact layout move the figure, and the current price list carries the price of every remaining unit.
Is there a price list for UPSIDE Living?
+
Yes. Ask for it on this page and the developer’s own price list is emailed to you — unit number, floor, exact size, price and price per square foot for every home still available. 5 homes were unsold at the last check on 8 Oct 2026.
Who is the developer of UPSIDE Living?
+
UPSIDE Living is developed by SRG Holding in Dubai · United Arab Emirates.
What is the service charge at UPSIDE Living?
+
The published service charge at UPSIDE Living is 26 AED/sqft, billed once a year. On the smallest published layout, 471 sqft, that is roughly AED 12,246 a year. It starts at handover and the first year is usually pro-rated from the day you collect the keys. In Dubai the annual budget behind the charge is filed with the Mollak system, so the figure is reviewed each year once the building is occupied. Checked 8 Oct 2026.
Is my money protected when buying off-plan at UPSIDE Living?
+
In the UAE an off-plan instalment is paid into the project’s escrow account rather than to the developer directly, and is released against construction progress the regulator has verified. No escrow account number has been published to us for UPSIDE Living, which is not the same as there being none — an advisor can confirm the account with SRG Holding before you pay anything.
Buying a completed home from the developer is a different contract from off-plan — what changes in price, fees and risk: our guide to off-plan vs ready property in the UAE.
UPSIDE Living vs Valore
The closest live alternative we hold — JVC (Jumeirah Village Circle) rather than Dubai. Both are still selling, so the two sets of terms can be weighed against each other rather than against a memory.
- Available from
- AED 1,500,888
- AED 716,888
- Layouts on offer
- Studio – 1 bed
- Studio – 3.5 bed
- Handover
- —
- Q3 2027
- District
- Dubai
- JVC (Jumeirah Village Circle)
- Developer
- SRG Holding
- SRG Holding
- Payment plan
- 30 / 35 / 35
- 5 / 25 / 20 / 50
Figures are the developers' own published terms, checked 8 Oct 2026. A dash means the developer has not published that detail yet — an advisor can ask.
